John is the Simms Fishing Products and Hatch Outdoors Sales Representative for California, Arizona, and Nevada and HI. John was born and raised in Visalia, CA where he learned how to fly fish through Buz’s, the local fly shop, at the age of 8. Since then fly-fishing has been a passion that has evolved into a career. John graduated from California State University Chico, in Northern California with a degree in Business Administration, Marketing in 1999. That fall he spent two months fishing British Columbia’s famed Steelhead Rivers. While attending Chico State John worked at Powell Fly Shop and guided on the Feather and Sacramento Rivers for Steelhead and Salmon. John has fished the West Coast from Alaska to the Baja Peninsula for steelhead, salmon, stripers, black bass, trout and numerous blue water species. He has also hosted numerous trips all over the globe including Australia, Russia, Iceland, Mexico, Canada, the Bahamas, Belize, Russia, Argentina and Indonesia to name a few. John’s Photographs have been published in Field and Stream, Fly Fisherman, Fly Rod and Reel, The Drake, Fly Fish Journal, Cal Fly Fisher, North West and South West Fly Fishing to name a few. He has been documenting his expeditions with a camera since the age of 10. John teamed up with Captain Mike Costello to produce the first and only Fly Fishing book dedicated to the California Delta, “Fly Fishing the CA Delta,” has been one of the top selling Fly Fishing books in 2010. John lives in Discovery Bay, Ca on the San Joaquin Sacramento River Delta with his wife Natih, daughter Kalum, son Kasix and dog Portis. His favorite species to take on a fly are steelhead, stripers and any salt water flats fish. Read John’s recent interviews in Exploring the delta, Fly fishing the world, California Fly Fisher and Tackle Tour.